Campaign Trend Podcast
The Campaign Trend Podcast brings you into conversation with professionals who drive the business of Politics.
Hosted by Eric Wilson, Executive Director of the Center for Campaign Innovation.
Visit CampaignTrend.com/podcast for more.
Campaign Trend Podcast
Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)
May 01, 2024
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Startup Caucus
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Season 1
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Episode 115
Our guest today is Zack Roday, Partner at Ascent Media, he’s been a communicator on Capitol Hill and the campaign trail for many years, including Joe O’Dea for Senate where he was campaign manager, the House Energy and Commerce Committee, and the Republican Attorneys General Association.
In our conversation, we dive into strategies for overcoming the fragmented media and platform landscape and how to create content that cuts through.
