Our guest today is Adam Belmar, founder of Advocacy Content Kitchen, a media production studio catering to organizations with important stories to tell. Adam has a background in journalism – he was a Senior Producer on ABC’s This Week with George Stephanopoulos. He went on to serve President George W Bush as Deputy Director of the Office of White House Communications. After the White House, Adam has been working with a lengthy roster of corporations, non profits, and trade associations advising them on their content and communications strategies. He's also the producer of the Business of Politics Show.

In our conversation we dig into how podcasts are becoming an important medium for the public affairs industry, how to get into podcasting, and what makes a podcast effective.