The Business of Politics Show

From Employee #1 To Owner – Daria Grastara (Direct Persuasion)

June 12, 2024 Startup Caucus Season 1 Episode 118
From Employee #1 To Owner – Daria Grastara (Direct Persuasion)
The Business of Politics Show
More Info
The Business of Politics Show
From Employee #1 To Owner – Daria Grastara (Direct Persuasion)
Jun 12, 2024 Season 1 Episode 118
Startup Caucus

Daria Grastara is CEO of Direct Persuasion, a performance marketing and persuasion advertising agency serving Republican campaigns and issue advocacy organizations. During the 2022 election cycle Daria was Digital Director at the NRSC and she’s also worked on the Trump campaign and at the NRCC.

In our conversation, we discuss the transition in ownership of the firm, that challenges she’s faced as an entrepreneur, and the lessons learned along the way.

Show Notes

Daria Grastara is CEO of Direct Persuasion, a performance marketing and persuasion advertising agency serving Republican campaigns and issue advocacy organizations. During the 2022 election cycle Daria was Digital Director at the NRSC and she’s also worked on the Trump campaign and at the NRCC.

In our conversation, we discuss the transition in ownership of the firm, that challenges she’s faced as an entrepreneur, and the lessons learned along the way.