The Business of Politics Show

Campaign Branding For 2024 – Hunter Schwarz (Yello)

July 26, 2023 Startup Caucus Season 1 Episode 94
The Business of Politics Show
Campaign Branding For 2024 – Hunter Schwarz (Yello)
Show Notes

We’re talking with Hunter Schwarz, a journalist whose Yello website chronicles everything related to politics and design.  He’s been a reporter at CNN, the Washington Post, IJ Review, and Buzzfeed. In this episode, we discuss the role of branding in modern politics, what he thinks about the 2024 Republican logos, and the design trends he hopes cross over into politics.