This episode is all about how campaigns can create media for their ad campaigns on a low budget. Despite an increase in political spending – especially when it comes to media – the need for campaigns to create content is growing every day. So campaigns of all sizes need to think about how they balance output and costs. Our focus today is going to be on video creative since it’s the most in demand and the most costly.
To help us understand, we’re joined by Danny Laub, a partner at Poolhouse, who serves as a key political advisor and media consultant for Republican campaigns across the country.